ATLANTIC CITY, N.J. (AP) - One of Atlantic City's top
casinos is getting a $30 million makeover.
Harrah's is redoing 450 rooms and suites in the casino's
Bayview Tower. The work will begin in mid-November and should be finished by
Memorial Day weekend in 2017.
It is part of a race among Atlantic City's most
successful casinos to remain competitive by reinvesting in their properties.
Parent company Caesars Entertainment is spending $200 million on projects at
Harrah's, including the recently opened Waterfront Conference Center, and
planned improvements to The Pool After Dark, its fitness center and food court.
The newly redone rooms are close to the conference
center, which Harrah's president Rick Mazur says is helping drive new business
to Atlantic City.
"When we opened the conference center, we saw a lot
more conferees and conventioneers coming to Harrah's, and to Atlantic City as a
whole," he told The Associated Press. "This tower is the next closest
to the conference center, and the rooms could use a refreshing. This is the
first of several renovation projects we hope to be doing soon."
When the hotel renovation is done, 1,000 of Harrah's
2,600 hotel rooms will have been recently renovated.
Harrah's consistently ranks as No. 2 among Atlantic
City's eight casinos, trailing only its neighbor the Borgata in terms of
gambling revenue. In the first eight months of this year, it has won nearly
$240 million from gamblers, compared with $516 million for the Borgata, and
$225 million for its next closest competitor, Tropicana.
A unit of Caesars Entertainment that includes two sister
casino properties in Atlantic City - Caesars and Bally's - is in bankruptcy
court. But that filing does not include Harrah's.
Source: Philly.com
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