Sunday, May 15, 2016

Brixmor Property Group proposes major makeover and expansion project at the Village of Newtown East and West shopping centers



NEWTOWN TOWNSHIP >> In a move to make the Village at Newtown shopping centers more marketable to higher end retailers, the owners have presented conceptual plans to the township for a major makeover and expansion project.


According to a conceptual plan for the “Village, Collection and Marketplace” submitted to the township by Brixmor Property Group, which owns the east and west villages anchored by McCaffrey’s Food Market and Pier One Imports, the existing centers would be given a major facelift.

In addition, the plan calls for a major redevelopment project along West Road between the Corner Bakery Café and Eagle Road. Two freestanding buildings located adjacent to McCaffrey’s - one housing Bank of America and the other a dental office - would be demolished and replaced with three new buildings containing 47,000 square feet of retail space. The new buildings would be constructed in an L-shaped configuration along the perimeter of the property facing West Road and McCaffrey’s.

Improvements would include sidewalks along Durham Road, improved intersections and pedestrian crossings and outdoor dining and seating areas.

At the opposite end of the west village, the plan envisions the construction of a 5,000 square foot free standing bank and café in the parking lot near South Eagle Road and Silo Drive across from the Salad Works.

Improvements are also planned for the east village where Brixmor proposes to build a new 6,000 square foot retail building as “in fill” between the Wells Fargo Bank parking lot and the Urgent Care/Barre 3 building.

Immediate plans include a refacing of the east village center near the former pediatric offices and moving Party Fair to another section of the center to accommodate a new, full-service restaurant, Harvest Grille.

Future plans at the east village include restoration of the historic Toll House behind Wells Fargo Bank with a cafe and patio use.

The sketch plan would require at least six variances to begin the project, including front yard setback on Durham and West roads.

The planning commission heard a presentation by Brixmor in April regarding the zoning relief that would be required. The supervisors are also scheduled to review the concept at its work session Monday night beginning at 8 p.m.

Parking is expected to be a major concern. The plan proposes an overall reduction of spaces at the two centers from 1,236 to 1,042 while increasing the retail footprint by 45,000 square feet.

Planners expressed concern about the reduction in parking, especially in the east village near the popular restaurants. Currently they said there is no parking on Friday and Saturday nights in the Pier One section and very little near Oishi in the McCaffrey’s section, they said. The new plan proposes additional restaurant uses that would exacerbate the problems, said planners.

Planning Commissioner Allen Fidler said he did a quick calculation which revealed that if Brixmor dropped its plans for the free standing building near the Salad Works and the “in fill” building next to Wells Fargo Bank, it could reduce its parking relief by 50 spaces. “Instead of needing 192 less spaces they would only need about 140,” he said.

“If there’s a compromise to be made, logically, to me, that’s where it would be,” said Fidler. “You let the west end be developed so you get that blend at the McCaffrey’s side of the shopping center.”

Fidler said he also recommended that Brixmor consider combining what’s now four separate lots into one lot as a way of cutting down on its required zoning relief for setbacks.

“Having the lots separate makes it more difficult to develop because each of those lots has a major setback requirement,” he said. “If you combine the lots, you lose the necessity of having the number of setbacks except along the perimeter. Then they wouldn’t need all those variances and zoning relief. Right now, because they are separate, it quadruples the amount of zoning relief they need for setbacks.”

As for the overall concept, Fidler said, “I think the commission is favorable in seeing the redo and an improvement to the shopping center. It will give the center a better image. The only question I have is if you give this a lot of relief, will the Newtown Shopping Center and the Farmers Market section be the next ones to come in wanting to do similar concepts? I guess we’ll see.”

Addressing the number of empty spaces in the center, Fidler said that Brixmor indicated that it didn’t want to enter into any long term leases until it had an indication from the township that it could make the improvements. “Once it receives that, then they can begin to market to their target audience,” said Fidler.

If the project receives the conceptual go ahead from the township, the next step for Brixmor will be the zoning hearing board. When zoning relief is secured, the project would come back to the planning commission and the board of supervisors for land development review.

“I think we’re going to have a very interesting summer in terms of the planning commission,” predicted Fidler, noting that there will be plenty of opportunities for residents to raise their questions and concerns throughout the process.

“This isn’t going to happen overnight,” said Fidler. “There’s a lot of work to do. They have to do traffic studies and traffic counts even after they go to the zoning board. We’ll see what shakes out.”

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