Lititz tech firm unveils building plans in Warwick Township

Listrak, a Lititz-based technology company, is ramping up plans to relocate its headquarters to Warwick Township.

Listrak announced that it bought 27 acres of land to construct a building large enough to house at least 350 employees, according to co-founder and CEO Ross Kramer.

Details about the new building are not yet available, but the land is located on Millport and Buckwalter roads, across from the construction site for a personal care facility.

Township officials are still reviewing Listrak's building plans.

Until the new building is complete, Listrak’s headquarters remain in Lititz Borough. It has two additional offices in Manheim Township with a third on its way. A short-term lease also is in the works for a commercial property in Lititz.

The goal in purchasing land and building new is to consolidate all of those offices in one location, according to Kramer.

Its current headquarters at 529 East Main Street was sold in the fourth quarter to Ephrata-based Garman Builders Inc. in preparation for the move.

The move accommodates the company’s recent growth.

In 2015, Listrak reported an estimated 38 percent increase in revenue over the previous year. In 2014, Listrak had sales of $25 million, according to a June 2015 article in the Business Journal.

The company doubled its staff between 2013 and 2015, and its employee count grew nearly 50 percent in 2015.

“The growth is fueled by a couple of things,” Kramer said.

Listrak, which offers digital marketing platforms to retailers, decided to focus exclusively on helping mid-market retailers.

Kramer defined mid-market retailers as those making about $25 million to about $1 billion in sales.

“What we found is those retailers should, at the minimum, be driving about 25 percent of their revenue through email, but a lot of them were only driving about 10 percent of their revenue through email,” Kramer said.

Listrak is currently working with about 1,000 retailers.

Aside from its Pennsylvania locations, Listrak also has an office in Newport Beach, Calif., to serve clients on the West Coast.

It employs 215 people in California, Pennsylvania and other states where employees work remotely.

Source: Central Penn Business Journal