Alan Greenberger sees a positive future in development
for the city, one that’s been paved by a solid foundation laid in recent years.
“Well, I’ve been in the city since ’74,” said
Greenberger, deputy mayor for economic development and director of commerce. “I
have not seen a boom like this in the entire time that I’ve been here.”
During a Q&A session between Greenberger and Natalie
Kostelni, the Business Journal’s real estate reporter, at this year’s Heavy
Hitters of Real Estate awards, Greenberger looked back at his tenure with the
Nutter administration. With five months left, Greenberger had a vital role in
overseeing more than $8 billion in real estate projects through development
concepts.
Greenberger said that he sees the real estate boom in
Philadelphia continuing – perhaps not at the same pace – in the next five or 10
years. He recognized Philadelphia’s rapid growth in neighborhoods like Old
City, Fishtown, Northern Liberties and even Kensington, and predicts to see
this trend expand.
He credits the development to affordability, millennials
inhabiting the area and proximity to the Market Frankford Line as factors. The
neighborhoods’ access to public transportation to take a younger generation
back and forth from Center City jobs is a large consideration in the growth of
a neighborhood, he said, and predicts a similar pattern to follow up and down
the Broad Street Line.
“South Philadelphia, which has got an incredibly dense,
pretty good condition of housing stock, is really changing before our eyes,”
Greenberger said.
And looking back on his time in office, Greenberger
recognized the loose ends that are the Divine Lorraine and The Gallery, the
former he said will see construction in fall and the latter in the beginning
stage of dramatic change.
He also talked design and how the most important part of
a building’s construction is rather how it will fit into the walkability and
vibrancy of the city.
Greenberger predicts that Comcast’s newest Innovation and
Technology Center “is going to be an exceptional piece of architecture” while
pointing out that the Barnes Foundation is a quietter example of “tremendous
success.”
After his time in office, Greenberger said he isn’t
entirely sure what he’ll do. Though, he has project and advising opportunities
and potentially teaching – Greenberger was a former adjunct professor – on the
radar.
Greenberger said that despite huge changes in the
cityscape, the biggest difference he sees in Philadelphians has to do with
attitude.
“Philadelphians now, I think, have a belief that this
city capable of, and maybe even has an expectation of growth.”
Source: Philadelphia
Business Journals
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