Friday, November 15, 2013

Casino bidder vows to build $278M entertainment complex



One of Wynn Resorts’ former rivals for a Philadelphia casino said the operator was right to pull out.

Joseph Canfora, president of PHL Local Gaming LLC and the Casino Revolution proposal, said Wynn’s idea for a $900 million casino and grand hotel on the Delaware River was out of scale.

“I think Steve Wynn made the right decision. He’s a great competitor, but it was such a big project. The idea that you would take the train, fly in, take the subway — I think he made the right decision, personally,” said Canfora.

Another executive at PHL Local Gaming, Vice President of Community Affairs John O’Riordan, added: “Big, bloated, very expensive projects are not going to fly in this market.”

PHL Local Gaming is one of five remaining casino proposals vying for one license. State regulators are not expected to make a decision until at least early spring.

The officials made their comments as part of a press conference unveiling the LoSo (Lower South) Entertainment Center, a $278 million non-gaming venue that would complement the $428 million Casino Revolution.

It would include food-and-beverage options, retail, live entertainment, music, soccer fields, racquet sports, an indoor swimming pool, a zip-line park, rock-climbing facilities, a golf driving range, a dry ski/skateboarding park and a water park — options that bring in revenue while providing non-gambling options. They deemed it a “regional attraction.”

Kids are excluded from gaming floors, but they're a key market for the entertainment district.

Unlike some of Pennsylvania’s original casinos, newer places are making non-gaming amenities a way to get people to stay longer while including families.

Possible restaurants at the LoSo complex could include Todd English P.U.B., Bobby’s Burger Palace, Black Horse Tavern, Coyote Ugly Saloon, Bassett’s Original Memphis Pit BBQ, Rice & Company Sushi Bar, Lucky Strike Bowling Lanes, Texas De Brazil Brazilian Steakhouse, and Fame Night Market and Ultra Lounge.

“We want four soccer moms from Ardmore to be able to come down, spend $15 to $20 on lunch and have some money left for the slots,” said a LoSo consultant, Nicholas M. Lillo, a former restaurant specialist for the mall owner Simon Property Group.

PHL Local Gaming was stung by the city report, put forth by city Commerce Director Alan Greenberger back in September, that touted two downtown casino proposals: Ken Goldenberg’s Market8 proposal and Bart Blatstein’s The Provence.

Casino Revolution and the LoSo complex would be situated on 25 acres owned by Procacci Brothers Produce, in what is now a warehouse district with close proximity to I-76 and I-95.

The group said by using an existing building for the casino itself, the project could open some six months before any other proposal, in turn generating an additional $40 million in state and local taxes, it said.

With Wynn out of the running, it is now the only casino that would have the space to expand to 5,000 slots, up from the 2,400 it hopes to open with.

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