Thursday, April 2, 2015

Blatstein unveils The Playground, his vision for AC's Pier Shops


The Pier Shops at Caesars in Atlantic City.

Bart Blatstein on Wednesday laid out plans for The Playground, his vision for Atlantic City’s Pier Shops at Caesars.

The Philadelphia developer unveiled his ambitious plans during a press conference for the 500,000-square-foot retail center at 1 Atlantic Ocean Ave., which will include a 2,000-seat concert hall, a bowling alley and event space.


The development will include Bart Bowl, 39N Concert Hall, Varsity Club Sports Bar, Monkey Bar and an attraction called T-Street, according to the Press of Atlantic City.

"I promise you this will become the No. 1 tourist attraction in Atlantic City," Blatstein said at the press conference. "This is not going to fail; this is going to be one of the greatest successes of my career."

More than 500 new jobs will be generated for Blatstein's redevelopment of the Pier Shops. It will be on top of the 400 people Pier Shops already employs.

Blatstein was joined at the event by partner Paul Steelman, a Las Vegas-based architect, Caesars Atlantic City Vice President Kevin Ortzman, U.S. Rep. Frank LoBiondo, N.J. State Sen. Stephen M. Sweeney, and Atlantic City Mayor Don Guardian.

Blatstein’s Tower Investments completed the purchase of the Pier Shops from real estate investment firm CBRE for about $2.7 million in November. The structure was originally valued at $200 million.

The Pier Shops is one of several of Blatstein’s planned projects in Atlantic City.

“I look at myself as somebody that’s going to be part of the future renaissance of Atlantic City,” he told the Philadelphia Business Journal in an interview earlier this year. “I’ll take anybody’s bets all day long. I’ll guarantee you, it’ll come back.”

Blatstein’s plans for the Pier Shops hit a stumbling block in February when Caesars — who said it owned the property — filed a civil action against the developer and Tower Investments.

Blatstein and Caesars have since then settled the matter.

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