“Give them an inch, and they’ll take a mile.”
Unfortunately, that’s the attitude with which many people approach negotiation.
Convinced that their counterparts will take advantage of any concessions
and compromise they make, they refuse to make any at all.
As a result, negotiations end up stalemated, and
inefficient practices continue.
This expectation of a “domino effect” may be
especially likely in international
negotiations, where cultural differences and territorial concerns
perpetuate an “us versus them” approach. Take the international debate over
Japan’s long tradition of hunting whales, a practice that many other nations
condemn as barbaric and have tried to halt.
In 1986, the United States threatened that it would limit
Japanese ships’ access to U.S. fish stocks if Japan continued to allow whaling.
Japan did agree to halt whaling, but the U.S. government followed through on
its threat nonetheless. Japan resumed whaling the following year under its
controversial scientific program.
This March, the International Court of Justice outlawed
Japan’s annual whale hunt in Antarctic waters. But in September, Japan
announced it would continue whaling under a controversial research program. The
program is “far from scientific,” having generated only two peer-reviewed
scholarly articles since 2005 despite the slaughter of about 3,600 whales
during this time, writes University of Oxford environmental research Peter Wynn
Kirby in the New York Times.
In addition, Kirby notes, consumer demand for whale meat
in Japan has plummeted in recent years, leaving thousands of tons of whale meat
in cold storage.
According to Kirby, these inefficiencies are primarily
rooted in the concern within the Japanese government that concessions on
whaling would lead to further concessions on some of its other fishing
activities. In 2008, the Japanese business magazine Shukan Toyo Keizai
quoted a government official as saying “If we give an inch on the whaling
issue, we will also have to back down on tuna.” The Japanese government has
fought against restrictions on the fishing of endangered tuna and other fish
species.
In our own business
negotiations, how can we convince a counterpart that concessions we view to
be essential—whether on financial, moral, or other grounds—is not the first in
a line of toppling dominoes?
First, work to build trust.
If your counterpart is new to you, or if past negotiations haven’t gone their way, you can’t expect them
to trust your motives. Give the other side space to air their concerns and past
grievances, and apologize and make amends for any actions of yours that created
mistrust.
Second, ask questions and share information.
Devote plenty of time to a back-and-forth dialogue about
the issues at stake. By asking the other party lots of questions about their
positions, you can reveal their underlying interests. In addition, share
information about your own interests. This type of open exchange should allow
you to uncover potential tradeoffs.
Third, demonstrate principles of good-faith bargaining.
Rather than demanding a unilateral concession, look for
ways to try to make the other party whole. Kirby, for example, urges
governments that negotiate with Japan on fishing to help the nation to secure
access to sustainable fisheries. It’s unrealistic to expect any negotiator to
make a big concession without the promise of a corresponding benefit or
evidence that you are making concessions in return.
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