Wednesday, March 5, 2014

Bucks firm starts $650M data center at ex-Pfizer site



Steel ORCA, based in Newtown, Bucks County, says it's starting work Wednesday on a $650 million commercial data center at a former Pfizer plant in Monmouth Junction, Middlesex County (NJ).

The center is 40 miles from both Philadelphia and New York, where data can be shipped by phone- and cable-fiber-based connections "in less than a millisecond," fast enough to attract financial, Internet service and factory users, says Dave Crocker, Steel ORCA's chief executive and chairman. "We're a carrier hotel; all the major (Internet) suppliers have fiber through here." He says "hundreds" will work at the site once it's built out.

Tyco and Dell Computer provide physical and data security, respectively. Villanova University scholar Alfonso Ortega heads a National Science Foundation-backed energy-efficiency project, based at the center, which will focus on ways to recycle heat and power, since "data centers consume 2% of the world's electricity," which is a lot, says Crocker.

Privately-held Steel ORCA, backed by 75 investors, is led by Crocker, a Holland, Bucks County software developer who formerly headed Octopus Technologies (clients included Microsoft Windows; Octopus' intellectual property is now part of EMC); CFO Paul Tufano CPA (he used to practice in Texas); and COO Dennis Cronin, a veteran data center builder active in the 7x24 Exchange, a data-center industry group.

The plant is located on a 45 megawatt power grid and will include backup solar, solid-oxide fuel cell, battery and other power sources. I asked Crocker if the plant was near a rail line and a natural gas supply, two of the purported selling points of the proposed Wolf data center at the ex-Chrysler plant site by the University of Delaware in Newark Del. No, Crocker told me: A lot of data clients want to be far from rail-line vibrations, and gas lines require special protection against potential explosions, he said.

What's with the Steel ORCA name? "A lot of the original locations we were looking at were ex-steel mills, and Orca sounds good in the popular culture; we say it  stands for Ownership Responsibility Commitment Action," says ceo Crocker.

Source: Philly.com

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