Wednesday, March 5, 2014

401 N. Broad in Center City sells to Amerimar, partners



Amerimar Enterprises Inc. and two partners have teamed up to buy 401 N. Broad St. in Philadelphia, one of the most important telecom hotels along the East Coast.

Abrams Capital Management of Boston, and Hunter Newby, a communications network and real estate investor from New York, will join Amerimar of Philadelphia in owning and operating the 11-story, 1.3-million-square-foot building. Terms of the transaction were not disclosed.

The partnership bought the property from Stillman Group of New York. Stillman has owned the building for the last 35 or so years. Starwood Property Trust arranged the financing for the acquisition. Ropes & Gray represented Amerimar and Abrams Capital on the acquisition.

About 15 years ago, Jerry Marshall, president and chief executive of Amerimar, was attempting to redevelop 1500 Spring Garden St. into a telecom hotel when he met Hunter Newby.

“We asked him to come down and see what we were doing,” recalled Marshall in an interview. “Hunter said: ‘Jerry, you have an amazing data center here but the telecom hotel here in Philadelphia is 401 North Broad.’”

It stung, especially since 1500 Spring Garden never got any real traction as a telecom center. Marshall knew his competition was where all of these networks were already connected and that was in 401 N. Broad, a building that was constructed in 1930 for Reading Co. and later redeveloped into a telecom hotel.

The Spring Garden property was eventually converted into an office building and sold last year for $185 million but Marshall never forgot about 401 N. Broad.

Marshall said he had been calling Stillman for the last year-and-a-half trying to buy the property. It was only recently he had any luck in making a deal happen.

“We’re very proud of what we've accomplished at 401 North Broad over the years, turning a somewhat bedraggled and relatively empty, but historically significant, building into this extraordinary asset,” said Abbott Stillman, chairman of the Stillman Group, in a statement. “I am truly delighted to have passed it on to Jerry Marshall and his partners and team, who collectively will, I'm sure, take this property to the next level.”

The property is considered the most fiber-dense, network-neutral facility between New York and Virginia. It currently has 80 networks and is 70 percent leased up.

The building is a significant center for data and internet traffic and offers data center infrastructure for carriers and service providers. One of the main characteristics that attracts telecom companies to the building is its location, which gives it the ability to tap into so-called long-haul fiber in the region that provides access to fiber routes to Europe.

“401 North Broad is an incredibly important building,” Marshall said.

The new owners plan to invest $70 million into the building to make upgrades to the property.

“It needs it,” he said. “Anyone who drives by the property can see the deferred maintenance on the façade. There’s a lot of things that a lot of people wouldn’t necessarily see unless they are looking under the hood.”

To that end, the new owners plan to renovate the elevators and modernizing shaftways, upgrade electrical gear, among other items that have not been improved over the years.

One of the other investments will be creating a roughly 20,000-square-foot “Meet-Me-Room,” or MMR. It’s a space within a telecom hotel where different networks can come together and connect with each other. In the case of 401 N. Broad, for example, a lot of international connections run through the building. The MMR at 401 N. Broad will be a carrier neutral room and will be owned and controlled by Amerimar.

Amerimar owns two other telecom hotels with active MMRs, one in Kansas City and the other in New York City.

“This is an interesting business model for us,” Marshall said. "It’s real estate but it’s an operating business.”

Among the other properties that Amerimar owns in Philadelphia area are the Wanamaker building, Bala Pointe Office Centre and International Plaza.

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