Thursday, September 10, 2015

Axalta to build $70M research facility at Philadelphia Navy Yard



Axalta Coating Systems Inc. will bring an estimated $70 million global research-and-development facility to the Philadelphia Navy Yard and relocate 190 jobs to the site with the expectation it could double the number of its employees at the South Philly campus over the next five to seven years.

The Philadelphia-based maker of liquid and powder coatings signed a 20-year lease with Liberty Property Trust (NYSE:LPT) on what will be a two-story building totaling 175,000 square feet. It will serve as Axalta's “Global Innovation Center.”


The new 175,000-square-foot building was designed to be west-facing and frames the views of League Island Park. It will sit two blocks from Central Green.
The new 175,000-square-foot building was designed to be west-facing and frames the views… more

Liberty expects to complete construction by late 2017 and the facility should be fully operational by 2018. Axalta (NYSE: AXTA) has the ability to extend its lease, as well as an option to expand the structure by one level if growth warrants it. Erdy McHenry Architecture designed the building.

The facility will house Axalta’s global research, product development and technology operations.

Employees now working in Wilmington, Del., will relocate to the facility. Upwards of 400 people could eventually work from there. The jobs are high-paying with starting salaries of $100,000 or more.

The company received a $400,000 grant from state and a $750,000 low-interest loan made by Philadelphia Industrial Development Corp. on behalf of the city that can be forgiven if certain job creation targets are met.

The project is also receiving a $2.25 million loan from PIDC to finance a portion of Axalta’s fit out and equipment costs. The company will also be located in a Keystone Opportunity Zone, which, in this case, gives breaks on certain state and local taxes through 2025. The value of the KOZ is different for each company, but, at the local level, the biggest benefit would be waiving real estate and use and occupancy taxes.

Axalta Coating, formerly DuPont Performance Coatings, is a spin off from DuPont.

It is owned by the Carlyle Group, a global asset management firm based in Washington, D.C. It is the fourth-largest supplier of coatings in what is a $127 billion industry. Its coatings, which are designed to deter corrosion, are used on vehicles, buildings, pipelines and other products.

In fall 2013, Axalta moved its headquarters to Commerce Square in Philadelphia from Delaware.

The company began its search for a site for its global research center last year – prompting rumors of a potential project at the Navy Yard.

Once Axalta executives felt it had finally settled in from the initial transition from DuPont, the company began to analyze in earnest where it wanted to locate its new R&D center.

“We didn’t want to jump off a cliff the first year and make a decision and regret it,” said Charlie Shaver, Axalta chairman and CEO in an interview. “We wanted to solve for a bigger question and that was where do we want to do our innovation work and how should we think of that with regard to global growth, our market and competition.”

Through its evaluation, Axalta concluded its R&D was scattered all over the world.

As part of its focus on launching a new facility, the company decided it also wanted to recruit a veteran to head up R&D and help guide the development of a new facility, hiring Barry Snyder in January. Snyder came to the company after holding similar leadership positions at other companies, like Rohm and Haas, that manufactured products that went into making paints and coatings.

Once Snyder was secured, his input was critical in figuring out the direction Axalta wanted to go into.

“We knew we wanted something different,” Shaver said.

Although Axalta had its headquarters in Center City didn't mean it would automatically put the center in Philadelphia, Shaver said. Several areas, including Shanghai and Cologne, Germany were in the running, along with Philadelphia.

The Navy Yard became a compelling option even though others were cheaper and it brings city wage tax into the fold, Shaver said.

It is a dynamic campus with amenities and other characteristics that make it an attractive work environment. Those factors were important because Axalta is moving people from other regions and wanted to make sure they would be “excited” to relocate to the site. It also wants to recruit talent – and increasingly companies are using their physical spaces as part of the allure.

“There are no martyrs any more. You have to be able to offer them something and an environment that will be exiting for them to work from,” Shaver said. “In the end, the economic incentives we got made a big difference in our decision.”

As part of this move, Axalta has also formed a relationship with the Science Leadership Academy, a high school that is a partnership between the Philadelphia School District and the Franklin Institute.

The company will offer the school financial support as well as arranging mentoring programs. The effort, however, is not completely altruistic. While the company is supporting an academic institution focused on science and technology, the relationship could eventually groom what could be potential, future employees.

Editor's Note: An earlier version of the story said employees from Glen Mills, Pa., and Exton, Pa., would be moving to the new facility. That was incorrect. It's employees from Wilmington, Del., that will be relocating.

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