With all of the news of its casino closures, including
the $2.4 billion Revel Casino Hotel, it may not come as a surprise that people
may think Atlantic City has been left for dead. After all, revenue in the city
that once monopolized gaming in the Northeast fell from nearly $6 billion in
2006 to $3 billion just last year.
And, a city that once prided itself on its casinos, has
seen the number dwindle by three with a fourth casino on the brink of closing: The
Showboat closed on Aug. 31, Revel closed Sept. 2, Trump Plaza on Sept. 16 and
the Trump Taj Mahal may close on Nov. 13 if it can't lessen its debt and strike
a new deal with unions.
However, a recent trip to the casino town shows that all
may not be lost, as up to $1 billion in economic development is being invested
into the town — investments that are either already completed or are expected
to be completed within two years. (Check out the accompanying photo gallery to
see the current developments.)
As gaming revenues dwindle, nongaming revenues continue
to grow, increasing by more than $160 million in just the last two years. And
it's smart that Atlantic County is looking forward with new eyes and a new
vision: Focus on nongaming to drive more people into the city — people who may
have been turned away because of its reputation as a gambling city.
"It's going to go from a gaming town with a little
bit of family, to a family town with some gaming. Gaming will be a bonus,
instead of a feature," said Anthony Catanoso, co-owner of the Steel Pier.
Catanoso's Steel Pier is just one of the amenities in
Atlantic City that's being invested in, with plans of a $100 million multiphase
renovation.
"They have all the components here to pull this all
together," he said.
Here's a list of some of the developments going on in the
town:
Bass Pro Shop
Harrah's Waterfront Conference Center
Tropicana Renovation
Public Market
Boraie mixed-use project
Procida rental units
Resorts Margaritaville and Landshark Bar & Grill
The Atlantic City Alliance recently launched four new
campaigns featuring real Philadelphians to show that Atlantic City is not, in
fact, dead.
Source: Philadelphia
Business Journal
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