Monday, October 13, 2014

Blatstein to buy Pier Shops in Atlantic City for $2.5M



Bart Blatstein is taking his first leap into Atlantic City and is buying the Pier Shops at Caesars.

The developer, known for going into areas that others veer away from or don’t even consider, is acquiring the 290,210-square-foot retail center at 1 Atlantic Ocean Ave. for a steep discount. Blatstein is reportedly paying $2.5 million for the property, according to sources.

Blatstein and his Tower Investments have focused on buying and developing retail, residential and mixed-use properties in Philadelphia. The acquisition of the Pier Shops is expected to be the first of many in the struggling Shore town for Blatstein.

“I’m thrilled to be a part of the renaissance of Atlantic City,” he said. “This is what Tower Investments does. We go into areas that others run away from and revitalize them.”


Blatstein declined to confirm how much he is paying for the property but indicated the transaction should close this year.

Paul Steelman, a renowned architect that has worked on dozens of casino, hospitality and entertainment projects worldwide, is a partner in the deal. Steelman is also Blatstein’s architect for his Provence project in Philadelphia that is seeking to win a casino license.

Blatstein said gambling or a casino will not be part of the Pier Shops and his plans for repositioning the property.

“What we’re going to do is going to be incredible,” he said. “It’s going to take the whole Atlantic City experience to another level. I think it’s going to rock.”

Blatstein declined to divulge details on what he intended to do with the property other than to say it would be a retail and entertainment destination.

The Pier Shops is attached via skybridge to Caesars Atlantic City and has direct access off the boardwalk. The retail space is now just 52 percent occupied.

The Pier Shops, which has high-end retailers such as Gucci and Louis Vuitton, has been on the decline almost since it was developed. It was constructed in 2004 and then redeveloped in 2006 by Inc. on a 900-foot long pier. It was built under the theory that high-end casinos have a captive audience of shoppers who will use the same gambling impulse to splurge on a Gucci bag. At the time, it was appraised at $187.5 million.

By 2010, Taubman gave the property back to lenders and the center was put in the hands of a special servicer overseeing a $135 million mortgage on the property. In August 2012, the investors who ended up buying the commercial mortgaged back securities loan on the property decided to put it up for auction. It garnered a $25.1 million bid, but the special servicer decided not to take it.

At one point, it appraised for $11 million only to have it later cut by about half that amount.

The special servicer, Torchlight Loan Services, put the property up for sale this past June, hoping to get enough to help pay down some of the debt. In all, about $150 million of debt is weighing down the property. It has about $50 million in equity, according to sources.

By trading for what is believed to be about $2.5 million, none of the debt will get paid off but the property will be in the hands of a developer with a solid track record. Blatstein said he has an affinity for Atlantic City and the Shore, having gone there as a child and currently owning a house there.

“I have a fondness for the Shore and I love Atlantic City,” he said. “People have overreacted to what’s been going on in Atlantic City.”

To that end, Blatstein intends to look for other investment opportunities at the beleaguered Shore town with the Pier Shops as his starting point.

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