Monday, October 27, 2014

A booming $1 million-plus market for homes in Philly



New construction in Center City is booming, particularly projects by builders of $1 million-plus single-family homes.


In fact, developers can barely keep up with demand from empty-nesters, émigrés from the suburbs, upwardly mobile families with children, and One Percenters who want to replicate 5,000-square-foot homes in an urban neighborhood.

"People want new construction," said Atrium Group architect Shimi Zakin, who with developer Victor Agiv is building seven $1 million-plus homes on the 100 block of Church Street. "We looked at Old City, which has had no new single-family home construction for years, only condos. We found this very private street for very high-end townhouses. All of a sudden, it's the new thing."

Ted Libfeld's Conservatory Group is building Van Pelt Mews, up to 5,000-square-foot townhouses fronting Van Pelt Street between Walnut and Sansom Streets.

And in the last year, Noah Ostroff has developed Rittenhouse Estates at 19th and Lombard Streets, eight new homes at Broad and Fitzwater Streets, and Walnut Estates at 22d and Walnut.

Why the boom now?

Because of the baby boomers now able to move to the city, Ostroff said. Starting in 2012, would-be buyers were finally able to sell their suburban manses, but they wanted equity in something of similar size.

"Some couldn't buy in town because they didn't want to carry two properties," he said. "And if they want to raise kids in the city, we have to offer them something of suburban scope here."

The $1 million price point "has become the new $750,000, like 'orange is the new black' for homes," Zakin said.

Overall, while Philadelphia home sales have run below their historic average for the last five years, "million-dollar home sales have rebounded strongly to their pre-bust levels," said economist Kevin Gillen, who studies the region's real estate market.

An analysis by Gillen of sales data from the city Recorder of Deeds Office shows there were 22 sales of $1 million-plus homes, including condos, in the third quarter. The most expensive per square foot was a townhouse on Spruce Street near Fourth that sold for $1.625 million ($593 per square foot).

Some banks, such as Wells Fargo, are eager to lend to $1 million-plus buyers. The banks keep the loans on the books, and these buyers require less paperwork.

Generally, the power of continued low interest rates is "huge," said Allan Domb, president of the Greater Philadelphia Association of Realtors.

"A 4 percent interest rate on a $1 million home, or about $40,000 a year before tax incentives, is very doable," he said.

Noah Ostroff, his father, Harvey Ostroff, and Mickey Murray are partners on several projects catering to two main demographics: families who want to raise children in the city without giving up the space of suburbia, and empty-nesters.

"The city is cool now, and they want to be in the heart of the action, but in a house that's not a tight city townhome," Noah Ostroff said. Many of the new-construction single-family homes his group is building are wider: 20 feet, rather than the standard 16 feet, with two-car garages.

The Ostroff-Murray team's 10-house Rittenhouse Estates pre-sold for about $2 million each and should be completed in 2015. At 1800 Lombard, they have built homes that sold for $950,000 to $1.2 million.

Conservatory Group, a Toronto developer, chose Van Pelt Mews as its first ground-up project in Philadelphia, using Duling Construction Management. The 12 townhouses range from 2,200 to 5,000 square feet, said real estate agent Joanne Davidow; prices range from $950,000 to $2.3 million.

In Queen Village, new homes sprout in small infill spaces and on vacant lots. Agiv and Zakin recently completed two townhouses at Sixth and Kater Streets, which they sold for more than $1 million each.

"The houses are more modern, the design is classic contemporary," said Zakin. "Are we going to be building more in this price segment? Of course."

Source: Philly.com

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