Monday, September 8, 2014

Destination Maternity sells Northern Liberties headquarters for $14M



A real estate company that prefers to work quietly behind the scenes has bought Destination Maternity Corp.’s headquarters in the Northern Liberties neighborhood in Philadelphia for roughly $14 million.

Alliance Partners HSP of Bryn Mawr, Pa., closed Friday on the 220,000-square-foot building at 5th and Spring Garden streets.


While Alliance Partners has initially focused on the suburbs, the company is shifting its strategy and will buy urban properties in Philadelphia. The Destination Maternity headquarters and warehouse is its first buy in the city.

The real estate company likes to find problem, in-fill properties and convert them into what Previdi calls Class A-minus office space. It’s space that looks really good without a lot of glitz and at reasonable rents, Previdi said.

The opportunity to buy Destination Maternity’s property came about when the retailer decided to relocate into a new 74,000-square-foot building it leased in Moorestown, N.J. It will move into the building, which is under construction, sometime next year.

Destination Maternity’s building on Spring Garden is a great real estate opportunity, Previdi said.

“What did it for us is the aerial,” he said about getting a bird’s eye view of the property. “It kind of hits you.”

The property is on the outer ring of Center City in a neighborhood that continues to receive investment in residential and retail projects. It’s a large site that is also within walking distance of the center of downtown.

“We’re not clear on what to do with it but we know what ever we do there value will be created,” Previdi said. But that gives Alliance Partners some freedom since its partners self-fund all of its acquisitions and redevelopment work.

The firm will initially talk to prospective tenants to see if the space might work for them. It will also explore whether residential or retail would work there or even a same-day delivery warehouse for a company.

Peter Kelsen, an attorney at Blank Rome representing Alliance Partners, said his client is evaluating opportunities for possibly rezoning the property that would open it up to other uses. It is now zoned industrial, which allows the existing use of warehouse and distribution space. Rezoning it could let the developer consider turning it into residential, commercial, office or even live-work space.

“For us, it is gold,” Previdi said. “For someone else, it’s copper.”

Who is Alliance Partners?

Alliance Partners was formed about five years ago by three real estate veterans: Clay Hamlin III, Jay H. Shidler and Richard Previdi.

Hamlin and Shidler formed the Hamlin/Shidler Investment Corp. that was a vehicle to acquire real estate and later helped form Corporate Office Properties Trust Inc., a real estate investment trust in Maryland that concentrates on leasing space to the government.

Shidler was also involved in founding other real estate firms including TriNet Corporate Realty Trust, which is now iStar Financial Inc., First Industrial Realty Trust, Primus Guaranty Ltd. and Pacific Office Properties Trust. Prior to forming Alliance Partners, Previdi served as a principal of several real estate firms including Wellsford Commercial Properties Trust.

Alliance Partners is better known locally for its redevelopment work at the former Unisys Corp. campus in Blue Bell, Pa., that is now called Arborcrest. It oversaw and managed the redevelopment of that property for COPT, which owns the office campus.

It also bought, gutted and redeveloped Trinity Corporate Center, a three-building 125,000-square-foot complex at Swedesford Road and Route 202 in Malvern, Pa. That property has been renamed ArborRidge.

Another project it worked on is Station Park, a 425,000-square-foot building that, like Trinity Corporate Center, had experienced dogged vacancies and a tough reputation in the office market. Station Park at 330-399 S. Warminster Road in Hatboro, Pa., saw Conti Mortgage vacate it and later Countrywide Financial depart from the property.

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