Friday, January 31, 2014

Live! casino bidder rips Center City competitors



 A top executive at Parx Casino strongly criticized two Center City casino proposals, saying they’d be “an absolute disaster.”

The comments were made by Bob Green, chairman and president of Greenwood Gaming and Entertainment Inc., owner of Parx Casino in Bensalem, Pa., and a one-third partner in the Live! Casino proposal.

He spoke before the Pennsylvania Gaming Control Board, which was in the third of three days of suitability hearings held at the Pennsylvania Convention Center.

“The city deserves a first-class operator,” Green said. “I’d like to escort you out of the world of fantasy — of roof-top pools and second-floor gaming — and take you into reality. Either one of those sites would be an absolute disaster.”

He was referring to developer Bart Blatstein’s proposed Provence Casino and Resort, the one that plans a roof-top pool, and Ken Goldenberg’s Market8, which plans gaming on the second floor.

Live! Hotel & Casino, which is proposed for 900 Packer Ave. near Citizens Bank Park, is a joint venture between Cordish Cos., owner of Maryland Live!, and Greenwood Racing, owner of Parx. They are a potent team: Among casinos in the Middle Atlantic States, Maryland Live! is No. 1 in gross revenue and Parx is No. 3.

The casino would cost $425 million and have 2,000 slot machines and 125 table games, along with a 300-room hotel, five restaurants-and-bars and 2,600 parking spaces.

Although there are five proposals for one casino license, this week has clarified the competition somewhat. It was clear in Thursday’s testimony that the principals behind Live! Hotel & Casino consider their primary competition to be the Provence and Market8. Live! is one of three proposals from South Philadelphia, with the others coming from Penn National Gaming (Hollywood Casino) and PHL Local Gaming LLC (Casino Revolution).

Green, along with Greenwood Gaming CEO Tony Ricci and Cordish president Joe Weinberg, took aim at several aspects of the proposals from the Provence and Market8.

Criticism was widely varied.

Green argued that a Center City would “cannibalize” SugarHouse (1001 N. Delaware Ave.), which opened in September 2010. Regulators talked a lot this week about “incremental gain” — the creation of new business vs. taking it from existing casinos — and Green addressed that.

“There would be no incremental gain [from a Center City casino]. Either one of these would put SugarHouse in financial jeopardy from Day One,” Green said, adding: “Traffic ... would be absolute chaos.”

There were barbs over opponents’ gross revenue projections, traffic estimates and what they viewed as inflated projections of the number of patrons who would come by public transportation.

“We are the only applicant that actually operates in this market,” Ricci said, and took a jab at other applicants’ revenue projections. “Unlike other applicants who are estimating, ‘guesstimating’ and to some extent guessing, we know.”

Live! estimates that gross revenue at the casino would be $296 million in the first full year and $344 million by year five. By comparison, Provence estimated that gross revenue would be $475 million by 2019 and Market8 estimates gross revenue of $518 million.

“We’ve built six casinos from the ground up. Those that have done it and done it successfully should be a litmus test. Parx is No. 1 in Pennsylvania and Maryland Live! is No. 1 in the mid-Atlantic,” Weinberg said, adding that its proposed casino would complement Cordish’s existing Xfinity Live! site in the stadium complex.

Green also said that Greenwood Racing has invested $600 million in Parx, which opened with a temporary site in 2006 and a permanent casino in 2009. It created 2,000 new jobs he said, adding, “without tax breaks or subsidies.”

All five applicants have had their say. In coming months, the seven Gaming Control Board members will have theirs.

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