Thursday, October 24, 2013

Dranoff to develop another South Broad St. project



Developer Carl Dranoff is continuing his march down South Broad Street in Center City.

Dranoff is reportedly looking to assemble multiple parcels along South Broad Street — also known as the Avenue of the Arts — at Spruce Street and Cypress Street. Preliminary plans entail constructing a large mixed-use project that would include condominiums, a hotel and a restaurant across from the Kimmel Center.

That the developer is reportedly considering condominiums signals that the multifamily market may finally be at a point to support for-sale units now that many condo projects, such as 10 Rittenhouse Square, have finally been sold — leaving little inventory on the market.

Dranoff, who is president of Dranoff Properties, couldn’t immediately be reached for comment but several people have been briefed on the developers initial plans.

Dranoff is one of the city’s more prolific developers. He has initiated and completed several residential developments along South Broad including Symphony House, 777 South Broad and South Star. He also has plans to develop One Riverside on South 25th Street along the Schuylkill River.

A project on this scale on South Broad would continue to define an ever evolving Avenue of the Arts, which has its arts and cultural anchors firmly established and is gradually rounding out other facets of the street by adding more residential and retail.

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